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Should Your Email List Comprise Buyers or Enquirers? 

Or Should It Be Both?                                              Updated:    

No one is disputing the fact that the best list is a huge list of buyers, people who’ve already bought from you and trust you and might buy from you for many years to come.

But what of people merely enquiring about your product right now, people who might become customers once certain hurdles are overcome which currently prevent them from buying? 

What if, for example, those people are short of cash and unable to afford your product until their next pay day; what if they’re at work when they read your sales letter and they prefer to order later from the privacy of home?

Or maybe your product is close to what your contact is desperate to buy but not quite close enough.  That person may want a different colour, for example, or a different size, or perhaps he or she doesn’t trust you yet and prefers to learn more about you before giving you their hard-earned cash. 

Whatever the reason people choose not to buy right away, it’s safe to say if you don’t take their contact details you’ll never hear from them again.  And because a large proportion of those people might otherwise become repeat, high ticket buyers, it’s a good idea to get them onto your mailing list, alongside buyers, to tempt a purchase some time soon.

That question of not trusting unknown sellers is a good reason for growing a list to generate confidence, which the honest trader does by offering advice and information as well as providing free samples of paid-for products, in most cases to narrow the gap of uncertainty for enquirers and eventually get them to buy.

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