How to Turn 100 eBay Buyers into a Regular Source of Income for Life
 
Despite what many new Internet marketers think, you really can't leave a web site to market itself, not if you want to make more than a modicum of money for your efforts.  Marketing - online and off - must be an ongoing process. 
 
A bit like traditional mail order and direct mail - the more advertisements (successful ones) you place, the more letters (responsive ones) you post, - the more money you will eventually make!  It's no different on the Internet.  The more ads you place in ezines, the more email letters you post, the more free ezines you send to customers, the more discussion forums and newsgroups you post to, the more money you will make!

The reality is that just a little effort can bring enormous dividends.  For example, imagine you have 100 email addresses of people who’ve bought, say, your product about making money on eBay.  You could sell those 100 products in one month on eBay, then the following month market a much more expensive product about making money on eBay.  Let’s say you make a tiny $2 a time from those 100 initial products at a cost of $1 each, that’s $100 you’ll make over the month.  Not much!  But that’s just the beginning of this easy money making exercise. 
 
Let’s say the second product costs $100 and one in five of those one hundred people buy it.  That’s 20 people paying $100 each, a total of $2,000.  Now that really is worth spending a whole day creating another $2 product to sell to another 100 buyers!
 
Please don’t suggest the figures are way out of kilter, I’ve been marketing on and off the Internet for more than twenty years, and I’ve tested back end marketing until I’m blue in the face, and I’ve found almost to the decimal point that one in every five buyers will become a regular buyer.  For more proof of how and why a handful of buyers can generate a reliable and regular income for life, go to Google’s search engine and key in ‘Pareto + theory’ and read lots of tales about how the one in five rule affects so many areas of our lives, including making money!