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ClickBank and Why Affiliates Should Learn to Love Them
There was a time, early in my writing and publishing career, when I
came to dread people requesting refunds for whatever they had
purchased from me. The fact that some used abuse or intimidation to
force a fast refund made life sometimes unbearable. Now it's all so
very different, thanks mainly to ClickBank!
Because I write my own products, I took it as a personal criticism
of my writing ability, especially if no justifiable reason was given
for wanting a refund.
Like many writers and self-publishers, it often felt like I was
running an unpaid library service and, more than this, I was working
with hard copy products and processing those items by conventional
post. So I was actually spending big-time on posting back refunds,
and paying bank charges for checks going in and out of my bank
account for orders and refunds. Worse still, I was shouldering the
cost of outward and incoming postage for items returned for refund.
Today, it’s all very much different, thanks mainly to firms like
ClickBank and the fact that many information products are
downloadable and postage free.
Money is no longer lost on banking and refunding payments because
most affiliate companies, including ClickBank, take payment direct
from customers and handle all the refunds.
And, best of all, the overwhelming majority of problem individuals
tend to contact affiliate companies like ClickBank direct for
refund, meaning fewer nasty encounters for product owners and
affiliates.
But the real reason I genuinely don’t mind being asked for refunds
is because refunds help me grow the value of my mailing list for
future promotions, while also preventing me from wasting future
time, effort and money on trouble-makers and serial refunders.
Now when someone gets nasty about my own or other people’s products
or claims a refund more than once, I remove them from my mailing
list right away, hopefully never to darken my door again! Once
removed, I’m confident those still on my list are genuine,
appreciative product buyers, not trouble-makers and freebie-seekers.
These remaining people are those who receive all the free gifts and
other bonus goods I regularly create to promote my own or other
people’s products or to give as a thank you for supporting my work.
Selling on ClickBank really is a breeze, I recommend you give it a
try, not only to make money from their splendid suite of products,
but also to cut back on those less desirable elements of marketing
online mentioned earlier.
Avril Harper is the author of
A COMPLETE
NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can
learn more about at:
http://www.avrilharper.com/clickbank.html
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