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Classified Ads: A Godsend or Your Biggest
Nightmare? Why Classified Advertising Online Solves Major Problems of
Advertising Off the Internet
The dream of countless people, including
myself, is one of creating wealth from just a few simple classified
ads., costing very little, and reaching millions of people, while
generating hundreds of orders and lots of lovely cash.
Thanks to
the Internet, that dream is coming true for millions of people
worldwide. Let me tell you why.
There’s nothing new about making good money from one tiny classified ad.
It’s been done many times, though until now the traditional route was
through mail order, as witnessed by hundreds of thousands of ads. in
major offline magazines like ‘Exchange and Mart’ and ‘National
Enquirer’.
Making money through bargain classified ads. can be uniquely exciting,
fairly easy, and very profitable, but not without flaws.
That’s because: ADVERTISING ALWAYS COSTS BUT IT DOESN’T ALWAYS PAY! …..
….. and losses quickly mount up ………. as experienced advertisers know
only too well!
The nightmare starts when you decide to place a low cost classified
advertisement in some offline newspaper or magazine which you hope will
attract hoards of buyers for your own product or another you are selling
on commission.
You pay your money, sometimes a lot, hope the ad. will appear correctly,
if at all, then you sit back willing masses of people to focus on your
offer, send for information by post or pick up the phone to ask for
further details. Or better still to order right away.
It’s all very risky and many times your published ad. will bear little
resemblance to that you submitted. You could wait weeks for your ad. to
appear, it could be several more weeks before orders arrive, and if
something happens in the meantime to reduce the power of your ad. (say
fashions change or the nation goes to war), there’s nothing you can do
to stop the ad. appearing and usually no way to claim a refund.
Oh, yes, and you’ll also pay for your ad. even if no-one notices it
buried among so many others in traditionally jam-packed classified
pages. And if it just doesn’t hit your tiny target audience among masses
of other people reading the publication, tough!
ENTER GOOGLE ADWORDS: CLASSIFIED HEAVEN
Using Google AdWords your classified ad. appears in minutes, when and
where you want it to be. You can check it online and remove it quickly
if it fails to work and, best of all, it won’t cost nearly as much as
traditional offline advertising and you won’t have to wait weeks or
months for enquiries and orders to arrive.
Google Adwords give unprecedented opportunities to promote products at
very low cost.
Those products don’t have to be your own; in fact the vast majority of
people making money with AdWords are doing so through affiliate
programs, that is selling other people’s products for a share of the
takings.
In a nutshell, using Google AdWords, anyone, even without writing or web
design skills, can place tiny classified ads. which appear online
whenever someone uses specific key words and phrases to locate sites
Google’s search engine considers relevant to their search. Once you
identify those words and phrases people use to find sites like yours,
you pay Google to display your advertisement every time those words are
used.
This means your promotions are closely targeted to the very people who
might be interested in your product, unlike offline advertising in
national publications where only a tiny proportion of readers may even
notice your ad.
Getting your site ranked high in Google AdWords is a bit like a
traditional auction. The higher the number of people wanting those
keywords to bring their advert to prominence, the greater the
competition will be for specific keywords and phrases, and the higher
bidding will go.
Given a first page listing is vital to advertisers’ selling chances, and
considering only eleven or so Google AdWords appear each page, then
places will usually go to people bidding highest for specific keywords
and phrases.
I say ‘usually’ because other factors also influence if, when and where
an ad. appears on the page, typically bid price, choice of countries for
ad. to appear, daily advertising budget, CTR (click through
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