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**
Avril Harper Newsletter
July 29th 2008 **
** How to Keep Your eBay Listings
In Constant View Seven Days a Week **
** TEN Ways to Attract Heavy
Traffic to Your ClickBank Affiliate Promotions **
Article
#1 - How to Keep Your eBay Listings In Constant View Seven Days a
Week
It’s important to be selling
continuously on eBay, literally day by day, giving you constant
stock turnover and regular daily profits. You do it by getting
potential buyers to focus on your products over rival listings but
you have very limited time to achieve your objective. Most
importantly, your products must appear in the first few pages of
eBay’s search listings whenever someone keys in words to describe
items such as you are selling. But there is a big problem here.
The problem's down to eBay’s
listings appearing in reverse order, from those closest to ending,
through to items only recently listed. Items listed on the first
pages of any popular category will be those ending in the next few
minutes or hours, and few people will search beyond the current
day’s listings.
To illustrate, imagine I
want to buy some CDs, featuring Roy Orbison, for example, and Willie
Nelson, Neil Diamond, John Denver, and others. If I go online right
now and key those names into eBay’s search engine, I’ll almost
certainly have dozens of pages of suitable product listings to
search through.
Given I definitely don’t
want to spend hours looking for CDs with so many similar items
listed I’ll probably order something from the first or second page
and ignore the rest.
Now imagine you are selling
those CDs, but you only list on Sundays, and today is Tuesday. Your
listings have six more days to go before they’ll appear on the first
few pages so I almost certainly won’t buy from you today.
By listing all your products the same day,
they'll also all be selling the same day, so you’re only going to
reach page one of eBay’s listings for an insignificant part of the
week ahead. You are reaching just a tiny part of your target
audience.
You circumvent the problem by listing all your
products daily, which by implication means your have product
listings ending daily,
and consequently everything
you sell features in the first few pages returned by eBay when
someone searches for items such as you are selling.
TIPS
* Obviously this
system works best for products with unrestricted demand and supply,
such as CDs, health and beauty products, toys, lingerie, computer
parts, and other mass market goods. It doesn’t, obviously, work
with rare or unique items such as antiques and collectibles.
* Multiple product listings
are a good idea, allowing several sales from each individual
listing. But unless stock is unlimited you’d probably sell more by
listing single items daily or in small batches where you’ll gain
higher exposure on early listing pages.
* For selling Buy It Now or
Best Offer, extend your listings over 10 days, not 7, so your
products will be available much longer at no extra cost.
* If you can’t afford or
don’t want to list all your items daily, then at least have a few
listings ending each day (hourly if you can) using sub-titles to
attract visitors to other goods available inside your eBay shop.
Offer a discount to attract shop sales and leave your outside shop
listings to run their course.
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Article #2 - TEN Ways to Attract Heavy Traffic to Your ClickBank
Affiliate Promotions
Most affiliates, new or long experienced, dream about choosing a
product, uploading a simple web page to promote it, and right away
begin generating huge cash sums every day from now to forever.
Sadly, that’s where the big dream ends for most people; people who,
with just a little extra effort, could easily generate the income
they crave from the Internet.
That’s because many people think an Internet site will market
itself, they imagine search engines will find the site and promote
it aggressively, they think just one advertisement will bring tons
of traffic to their web site and generate lots of quick and easy
cash.
WRONG!
That web site is just the first step towards making money from your
product, be it your own product or one chosen from sites such as
ClickBank. Leave your site to find its own way online and the
site is next to worthless, meaning …. IT WON’T MAKE MONEY! That’s
because there’s a far more important job remaining after uploading
your web site. That most important job is to actively promote the
web site, to find people to visit the site and hopefully place an
order, and this marketing task should be continuous, a daily job,
for as long as the web page remains online.
Which brings me to the big question on all new marketers’ lips: “How
and where do I get traffic to my site?”
It’s actually very easy to generate traffic, lots of traffic, to
even the humblest web site, and there are many methods to choose
from depending on time, money and effort available to the
individual. They include:
* Submit your site to the major search engines and directories.
* Offer your articles to Internet and offline ezine and newspaper
publishers specialising in topics similar to your site’s main theme.
Invite those people to add their affiliate links to articles
promoting your chosen products. Obviously those products need to be
items you created yourself or have rights to sell, with an affiliate
program that makes money for you as well as the publisher.
* Write two or three articles each week, focus on the overall
subject of your web site or specific pages. Write about 1,000 words
for each article and divide them into two self-standing
mini-articles. Add one part to online article directories, upload
the second to your own web site, link the resource box of the first
part to the second part on your own web site. This can create lots
of incoming links that will help lift your site in search engine
listings.
* Place free and low cost classified ads. for your site and invite
people to visit for more information or to buy right away. There are
many thousands of free advertising locations online; you should
target as many as you can, and remember to return to update your
best performing ads.
* Be seen as an expert in your subject by answering questions placed
at sites such as Yahoo Answers and similar. Be sure to add an active
link to your web site after each posting.
* Start your own blogs, lots of blogs, all focussing on different
aspects of the subject of your web site. Link each comment on every
blog back to your web site. Post regularly to keep your blogs fresh
and increase search engine rankings for your own blogs and web
sites. List your blogs in top blog directories.
* Locate blogs and forums dealing with your site’s main focus and
leave postings and comments with links back to your web site. This
can improve your search engine rankings and also invite sign ups for
your newsletter or free report.
* Create a ‘pen name’ or pseudonym, and write reviews about your
product or site, add them to article directories, include them in
blog postings, post them in forums. It’s less embarrassing to
recommend your own product using a pen name than by blatant
self-promotion. ‘Independent’ reviews are also more believable to
potential customers who may be upset to discover the rave revue
they've just read about a product was actually written by the
author. So you must take care to separate your identities or risk
being discovered and possibly ridiculed. Don’t overdo the product
recommendations in any one location or you could be disqualified for
misuse of some directories and forums. Read the rules before
posting.
* Submit a press release, on and off the Internet, and expect some
editors to pick up your story and print it in their publications and
draw traffic to your web site.
* Write a free short report or eBook about your site’s main focus
and submit it to all the main free eBook directories.
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Avril Harper Products
A Complete
Newbies' Guide to Making Money With ClickBank
Make Money Tearing Up Old
Books and Magazines and Selling Them on eBay
Bank Big Profits
Selling Vintage Topographical View Postcards on eBay
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