Simple Secret to Ensure More People Read Your eZine and Buy What You are Promoting

Many people send their ezines in their entirety via an email, usually comprising plain text, without graphics, and sometimes including the odd active link to whatever the ezine publisher is promoting.

That’s a sure-fire recipe for disaster, for one main reason:

Most people go online to find several emails in their box, all awaiting reply.  Your email might be one of ten or twenty vying for recipients’ attention.  What usually happens is that recipients focus first on emails from employers or customers.  Then they open your email and, spotting hundreds of lines of plain boring text with nothing specific to catch their attention, they decide to read your letter later, when more time is available, only most people forget! 

There’s a much easier way to make sure your email is opened and acted on right away.  You do it by publishing your ezine to its own specific web page and in your email you give readers a link to that web site with an exciting message telling why readers should visit your page right away.  Most people will click on that link right away and, being greeted with a colourful and professional web site, most will stay awhile to read your ezine and potentially purchase whatever you are promoting.

There’s another reason why it’s a good idea to have your ezine published online instead of being sent by email.  The fact is emails quickly get binned or overlooked or lost in the jungle of competing emails.  Web sites can stay online forever and be read many times by current ezine members and others who find your web site through search engines or from mentions in articles, blog postings, and so on. 

So rather than adding the entire text of your ezine to your emails, say something like this:

Your copy of XXXX is waiting for you right now at:

www.avrilharper.com/nobrainermoneymaker.html

That’s okay, but it isn’t good, that link does not create any urgency for people receiving your email to move quickly to read your ezine.

That short mention in your email need to be exciting, it must create urgency, it must make recipients rush to click through to your web page, they must never be tempted to close the email to attend to it later.

This message should definitely be more successful than that earlier bland invitation to visit your newsletter page:

It’s Here Now.  It’s what you’ve been waiting for!  Get your early bird bonus gift ‘No Brainer Instant Cash Cows’ at: www.avrilharper.com/nobrainerinstantcashcows.html

It’s still not perfect but I’m willing to bet many more people will click on that link immediately they access your email than will click on the earlier link or the original boring complete ezine text email.

Incidentally, don’t try finding those pages, they’re examples only, the don’t really exist!