A Much Overlooked Way to Get Visitors to Your eBay Shop

There’s a big problem for most people running eBay Shops exclusively, without auction and Buy It Now products listed alongside.  The problem is eBay Shops rarely respond to eBay searches made by potential buyers for your products.  The system is set up for those more costly auction and Buy It Now listings to respond first to eBay searches and only if insufficient items are listed auction or Buy It Now will Shop items feature in eBay’s search engine returns. 

But eBay Shops DO respond to searches made outside of eBay, on Google or Yahoo, for instance.  A well optimised Shop can feature high on outside eBay listings when Internet users key in words or phrases describing products such as you are listing.  S.E.O. – Search Engine Optimisation – is a grand term that simply means using key words and phrases inside your Shop which will be triggered when someone keys in similar words on major search engines outside of eBay. 

So an eBay Shop selling Tents may feature high on the listings when people search for ‘tents’ or ‘camping equipment’, as long as the correct keywords and phrases are used inside the Shop, in the right way, without breaking eBay rules regarding keyword spamming or other regulations imposed by search engine and other online regulating companies.

SIMPLE WAYS TO USE SEARCH ENGINE OPTIMIZATION TO DRAW H EAVY TRAFFIC TO YOUR EBAY SHOP

One of the easiest and most effective ways to draw traffic to your eBay Shop is by using search engine optimisation techniques to generate outside eBay search engine traffic to your site.  Unlike auction listings which generally die after seven or ten day son eBay, a shop listing might be available months from now, possibly years.  So while it’s not usually a good idea to spend time, effort and money search engine optimising short term listings, it definitely is worthwhile working hard and spending a little to search engine optimise your long term Shop listings.

You do it by including appropriate keywords and phrases in various areas inside your eBay Shop, such as:

*  In your user name, for example: ‘cufflinkseller’ for your eBay Shop selling cufflinks.

*  In your Shop name, such as ‘Cufflinks-4-You’.

*  In your Shop Description, where you have up to 300 characters to describe you, your business, your product and achieve maximum Search Engine potential.  eBay says this is the most important place to feature your keywords, especially if you expect to be trading well into the future.  Use those 300 characters wisely, avoid words search engines don’t index such as ‘a’ and ‘the’, include as many appropriate keywords as possible.  Here’s how our cufflink specialist might describe his Shop:  ‘Cufflinks-4-You – Cufflinks for Men and Women, Top Name Designer Cufflinks, Wedding Cufflinks, Budget and Top of the Range Cufflinks.’  It’s rough, I haven’t checked hot keywords on eBay or Google, or other search engines, but I have included several keywords associated with cufflinks. 

*  In titles, for example ‘CUFFLINKS – New Season’s Cufflinks Stock Now Available’

*  In Product Categories inside your shop, such as ‘Men’s Cufflinks, ‘Ladies’ Cufflinks, ‘Wedding Cufflinks.

*  In auction and Buy It Now listing sub-titles, for example ‘Large Choice of CUFFLINKSS Available in our eBay SHOP’.  In this latter case you accomplish two aims, both including ‘CUFFLINKS’ for search engines to find, and drawing attention to more items being available in your eBay Shop.