Forget the Experts, Do Your
Own eBay Research, And Not Only Cut Costs but Increase Your Profits Also
Certain important facts and figures can be
accessed via your eBay personal account whenever there’s new stock to
list. This includes imminent cheap listing days, noting eBay site
maintenance times, studying buyer and seller feedback, and so on. You
can also research your own eBay listings, past and current, looking for
better performing eBay categories, most profitable auction ending times,
and so on.
Regular DIY research also helps create a more professional image and
increase your selling chances for products you’ve never seen before and
don’t know their worth. Just the name of the product from your local
auction house catalogue is all you need to check current and completed
auctions for items you may have never before seen or touched. Research
on eBay helps you choose a listing category, starting price, auction
duration, and to create a description of the product based on previous
best price sales. Find past auctions by clicking on ‘Advanced Search’
near the top of any eBay page, next page key words to describe the item
into the search box, tick ‘Completed Auctions Only’, next page right of
screen on the scroll menu choose ‘Price: Highest First’. Study the best
selling items, prices coloured green to indicate items actually sold as
opposed to red showing items that didn’t sell.
ADVANCED RESEARCH TECHNIQUES
It’s good to know what’s happening in the day-to-day running of your
business and that might be all it takes to run a hugely profitable eBay
venture. But if you want to run a full-time business or expand your
current venture you really should look at overall eBay marketing facts
and figures and adapt any you think might benefit your business. For
example, knowing that a particular time each week finds many more people
actively bidding on eBay in the USA, or elsewhere, is valuable
information that helps you determine when to end your auctions for
maximum profit. But that peak time may change, sometimes quickly, so
knowing what is good practice today may be less appropriate a few weeks
from now. Locating all this information by yourself about how best to
run your eBay business demands ongoing research, it takes time, lots of
time, and it doesn’t suit everyone.
That’s why many successful eBayers consider DIY research too expensive
in terms of time and effort and view the membership fee paid to research
companies, even eBay’s own Marketplace Research system a small price to
pay to access vital information literally in seconds.
The choice is yours but DIY or pay for it, you’re almost guaranteed to
grow your profits greatly on eBay.