Why eBay
Shops are a Better Alternative to Listing Auction Only and Buy It Now
To most people ‘eBay’ simply
means ‘Auction’, a place where would-be buyers bid (increase their own
over other potential buyers’ offer price) for specific items (called
‘lots’), a process that continues until a price is reached which only
one person is prepared to pay, that person becoming the winning bidder
and eventual new owner of the item .
That’s how eBay got started but
auction represents just a small part of how people buy and sell on eBay
today.
Though auction remains the best
way to achieve high prices for rare and unique items, one finds consumer
goods, favoured by most eBay PowerSellers, offered almost exclusively
Buy It Now (instant purchase) through eBay Shops in preference to
auction or Buy It Now in traditional 1, 3, 5, 7 and 10 day listings.
** eBay
Shops are inexpensive to run and (in the right hands) can be
immensely profitable **
eBay Shops have much in common
with other retail outlets operating on high streets in villages, towns
and cities all over the country, all over the world, the most obvious
difference being that high street sellers typically work face-to-face
with customers, on eBay all the buying and selling is done on computer.
In reality there’s a world of
difference between how eBay’s virtual shops operate compared to their
high street, colloquially termed ‘bricks and mortar’, counterparts.
For example:
* On eBay you can stock as
much as or even more than your biggest high street competitors, both
paying a tiny fraction of their running costs and undercutting their
prices considerably. And no one will ever guess you are a one man
or one woman operation or that you work entirely from home.
* eBay’s heavy insistence
on fair play for customers and sellers, and urgency to remove rogue
traders and troublesome buyers, represents credibility that’s rarely
found elsewhere, even in the biggest of high street companies.
* On the high street,
customers expect to pay for and pick up goods the same day, most would
prefer to leave a shop empty handed than wait for replacement stock.
On eBay, though you must only list items you already possess or can
quickly obtain, you can order stock after orders arrive or have
dropshippers fulfil direct to your customers.
* Because you don’t have
to stock up with duplicate products of all shapes and sizes you’ll
rarely have valuable space eaten up by outdated, old-fashioned or
damaged goods.
You can sell worldwide from a
corner of your living room; take time off when you want to; you can even
ban undesirable people from bidding or buying in your eBay Shop; earn
money 24 hours a day, 7 days a week ….. compare that to being always
available offline; working 9 to 5 even when it’s pouring down and the
high street’s empty; tackling difficult customers …. no
wonder so many first time and veteran retailers swear by that best of
all trading models … eBay!