Research Your Business on
eBay and Double Your Profits Daily
Though not complicated, research can be a
little confusing to the novice who will find so many different aspects
of his business to investigate and many places to seek information to
benefit his bottom line. Not forgetting plentiful choice between who
does the research, how and where it is done, how much it costs and how
effective each option might be.
No one knows the full extent of facilities
available to help research your eBay business; some are online and some
off; some are free and some will set you back hundreds of pounds every
year. You must choose carefully and select something that suits your
business and budget, now and in the immediate future.
Just a few minutes searching for new products can add a brand new income
stream to your eBay business and potentially double your profits right
away.
Choice of how to research an eBay business is entirely down to personal
preference, based on the size of your business, backed by your own
skills and experience, budget, and time available.
* You May Not Need Outside Help. If you sell just one product, like hand
made teddy bears, all the same design, and you sell just two or three
items a week, you’re unlikely to need experts to research how best to
improve your business. You probably know more than the experts already
about your product and all you need do is locate others selling similar
products and spy on their selling activities, look for ideas that work
well for them which might also benefit you. eBay’s Advanced Search
facility will serve you well, as will a number of good software programs
that work directly between your desktop and the Internet, from firms
like eSeller Street and Hammertap, mentioned later. If you sell hundreds
of different products, on several eBay country sites, some from
wholesalers, others from dropshippers, and you work full time at listing
products and fulfilling orders, then outside help may be worthwhile.
THE OPTIONS
* Industry Wide v Individual Research. Industry wide research affects
all or a large proportion of buyers and sellers, listing categories,
countries. Industry wide research might show which are currently the
hottest selling products on eBay America, which eBay country sites are
the biggest exporters and which deal mainly in domestic markets, what
time of the week does audience participation peak in the UK and is this
the best time to close your auctions for heavier bidding and higher
finishing prices? Individual research pertains to one seller or firm,
and generally involves specific elements of your business.
It could, for example, highlight recent past
best performing eBay categories for your products, reasons for and ways
to counter a surge in negative feedback, how to distinguish responsible
dropshippers from others causing problems for your buyers and generating
chargebacks for you, and so on.
* Online and Offline Resources. By far the best research is either web
site based or requires you to connect to the Internet. eBay, as most
commercial ventures, is dynamic, it changes daily, what suits your
business today may be inappropriate a few days from now. So that manual
you picked up at the newsagents last week, which reveals all the
important changes affecting your business, might already be worthless,
unlike a software program or eBook with potential for regular Internet
updates.
* Free and Paid for Resources, eBay Based and Non-eBay Based Research.
You don’t have to pay others to research on your behalf, virtually all
you need to know is available online, from eBay, from specialist
business research web sites, from forums and blogs.
If time isn’t a problem the do it yourself
approach may suit you best. Otherwise shop around for a service that
provides the information you want at a price you’re prepared to pay.
You’ll find lots of quality information free and low cost research
options from such as Hammertap, Terapeak, even eBay itself.