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Why ClickBank
Affiliates Should Always Buy Whatever Products They Recommend
When a product sells at ClickBank affiliates rarely face back up
questions from buyers; it’s the product owner to whom ClickBank
directs buyers for after-sales support and advice. Additionally,
ClickBank deals with most customer service problems, such as
chargebacks and refunds.
It’s usually just affiliates promoting to their own mailing list who
will be asked questions before or after a purchase. It sounds ideal,
doesn't it, but in fact it it's very far from good practice.
Because they are rarely contacted by buyers, before or after a sale,
affiliates can, in many cases, promote a product without ever
actually inspecting the product themselves. They just go to
ClickBank, choose a product, grab their affiliate link (called a ‘hoplink’),
then get on with promoting the product.
It sounds good, but it isn’t good, and it always makes much better
sense to inspect a product before promoting it, because:
* If your recommended products turns out to be a scam, or it’s
unworkable, or customer service is non-existent, your reputation as
an affiliate will plummet and lose you lots of potential future
sales. Problems of this nature won’t always be obvious to you unless
you actually buy and test the product.
* People on your mailing list may ask questions prior to purchasing,
and their decision to buy the product or leave it alone depends on
how well you answer those questions. ‘Is the product in pdf
format?’, is a common question, also ‘Is the seller reliable, will
he or she help me if I have problems?’. Sometimes buying the
product, and inspecting it, is the only way to reliably answer those
questions.
* As an affiliate you should never promote a product you can not
genuinely recommend to other people. Not only is it dishonest to
recommend a product you haven’t studied yourself, it’s also against
most consumer protection laws. Recommending something you don’t
understand yourself could get you in trouble with local trading
standards officials, and you’ll also lose credibility and forfeit
customer confidence in whatever you promote in future.
The good news is: unless the rules say otherwise you don’t have to
pay full price for whatever product you might recommend as an
affiliate. Many product owners provide free copies to established
affiliates on request and most allow resellers to purchase through
their own affiliate links.
If neither of those two conditions apply, pay full price for the
book, consider it an investment in future sales. If the product
isn’t all you want it to be, go get a refund, and look for something
better to promote. But don’t, please, request a refund if you decide
to promote the product. It isn’t ethical, it isn’t nice, and it will
win you no favours with product owners whose help you may require
later.
Avril is the author of
A COMPLETE
NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can
learn more about at:
http://www.avrilharper.com/clickbank.html
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