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Benefits of Using
Google Adwords for Your ClickBank Promotions
Many affiliates promote exclusively through Google AdWords,
primarily for the following reasons:
* Easier start up than for traditional offline advertising which
sometimes requires references from solicitors, accountants and bank
managers, sometimes trade suppliers, before ads. will be accepted.
Online the only thing that really matters is your intention and
ability to pay, and that is accomplished by providing access to your
credit card details! Matters of ethics, trading standards, and such,
can be questioned by Google and others later.
* Just one place to turn for all your advertising needs, unlike
offline publications which are traditionally separated into general
markets and niche markets. Google AdWords can be targeted almost
instantly at the tightest of niche markets, however few members
exist. Offline publications require huge subscriber bases to stay
afloat, unlike the Internet which caters for everyone, regardless
how remote their interest or needs. So you could place
advertisements in your Google account targeting products at fans of
Gregory Peck, bonsai tree growers, bellringers aged over eighty,
people suffering from bad breath, big bosomed women who find buying
bras offline a bit of a challenge. Of course you’d never find
offline publications targeting enough of those people to make your
ad. viable, but online your ads. could appear in minutes and reach
virtually every person who ever enquires online about Gregory Peck
(I do it all the time!), big girls’ bras, tiny trees and elderly
bell boys! What’s more, because your audience is so remote (assuming
you have a product those people need and might actually buy),
competition for Google keywords and listings should be low, possibly
non-existent.
* No waiting for ads to appear. Google AdWords appear almost
immediately after the ‘submit’ button is pressed.
* Can target specific countries and languages. Some products sell
universally, the whole world is your potential market, regardless of
location, first language, population, etc. So you target your Google
AdWords to ‘All Countries’ and ‘All Languages’. Not so if your
product is only suitable in for one country, and only by English
speaking customers, in which case you choose ‘English’ as the
language, and select one or more specific countries for your ad. to
appear.
* Uniquely cheap, compared to newspaper advertising. National papers
charge hundreds, sometimes thousands of units of currency (dollar,
pound, whatever) compared to Google AdWords which, if few rivals
exist for your chosen key words and phrases, can cost cents,
pennies, whatever!
* Potentially many more people will see your online ad. than in
traditional offline publications. Most offline publications target a
few million readers maximum, plus a few more for over-the-shoulder
readers and others waiting in doctors’ and dentists’ surgeries!
Google, however, has millions of searches each day, not all suitable
for your products, but that number should grow daily as more and
more people discover the joys of buying online! It’s a sellers’
market, getting better all the time!
* Small companies can compete with major rivals selling similar
products. But where those major companies are prepared to spend
millions, without generating front end sales, just to build a
customer list for back end sales, the small guy must work a little
harder at finding key words and phrases their bigger rivals haven’t
noticed or consider too trivial to bother adding to their listings.
* Testing is easy, fast, cheap. Products, prices, markets and
customer likes and dislikes can be tested in days via Google AdWords,
unlike offline advertising which can mean placing revised
advertisements over long periods to test various elements of the
business.
Avril Harper
is the author of
A COMPLETE
NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can
learn more about at:
http://www.avrilharper.com/clickbank.html
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