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Advertise Your
ClickBank Products In Internet and Offline Publications
‘Advertising’ is a misnomer of sorts, and many people confuse the
term with ‘marketing’ and ‘promoting’. ‘Advertising’ in its purest
term, describes promotional pieces such as those placed in
newspapers and magazines and latterly in online publications.
The term ‘Advertising’ is most commonly used to describe two popular
types of advertising, namely classified advertising and display
advertising. Classified and display are sometimes confused so a few
definitions will benefit new and inexperienced affiliate marketers.
The following main points will help you decide between classified
and display advertising in your chosen publications on and off the
Internet:
• Classified ads. are usually cheaper and smaller than display
advertisements and are excellent for generating enquiries. They
normally comprises text only, without embellishments, and they
rarely extend beyond twenty or thirty words. They are sometimes used
to sell products ‘off the page’, namely by getting readers to order
right away, but usually only for low price items. However, most
successful classified advertisers use the two-stage enquiry method,
which allows the potential customer to obtain further information
before placing an order. The reason why most successful affiliates
use two-stage advertising over ‘off the page’ advertising is to grow
a closely targeted mailing list for future promotions.
• Display advertising is best for selling higher priced products,
say $47 and over, straight from the page. Readers are more likely to
trust their money to someone who has paid for a larger advertisement
with full product details than someone whose advertisement occupies
a tiny space among so many competing entries and provides basic
details only.
• Classified advertising can be used to test interest in your
product before venturing into more costly display advertising.
• Classifieds can be used to test and compare advertising media.
• Classified advertisements, being short, are generally unsuitable
for anything that requires a lot of ‘telling’ to accomplish the task
of selling.
Avril Harper
is the author of
A COMPLETE
NEWBIES’ GUIDE TO MAKING MONEY WITH CLICKBANK which you can
learn more about at:
http://www.avrilharper.com/clickbank.html
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