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Build an Email Marketing List for Full-Time Profits

Working Just Few Hours Each Week                                                 Updated:    

‘The Money’s in the List’ is a term you’ll hear often and which typically refers to the practice of growing a database of potential buyers for products you might promote today, tomorrow, and for the foreseeable future.

Overwhelmingly, the ‘Money’s In the List’ theory works almost contrary to how many real-life traders operate, especially off the Internet.  On the high street, for example, most traders wait for visitors to call and buy something, and once money changes hands buyer and seller may never meet again. 

The end result is a great deal of money being lost by retailers failing to turn first time customers into regular buyers potentially for the lifetime of a business. 

Here's how to make sure you turn every 'potential' buyer into a 'regular' buyer for your business.

This process of selling once or many more times after the first sale takes place is often referred to as ‘back end selling’.

‘Back end selling’, for the main part, involves getting buyers and enquirers to provide their contact details and expressing permission for us to send them advice and product updates and invitations to buy more of our products over the months and years to come.

Let the following scenario explain how this technique works, based on businesses selling virtually any product, on or off the Internet, in this case using a primarily high street based seller of designer lingerie as our example. 

For this illustration, imagine a caller buys two or three hundred dollars worth of lingerie, and instead of handing over the goods and bidding the customer goodbye forever, the seller wonders how best to sell more lingerie to his visitor. 

How can he accomplish that objective?

Well for starters he could increase the visitor’s spend in the early and distant future by asking that person to add his name and address to a postcard for entry to a free draw or to receive VIP discount tickets to a forthcoming lingerie party the seller has planned. 

Alternatively, our seller could add a compliments slip to product packaging inviting buyers to join a private members’ web site offering discounts on all lingerie products purchased in future, both on and off the Internet. 

Or perhaps our seller puts a slip of paper inside product packaging which mentions a gift the customer will receive if he or she goes online to sign up to your mailing list.

Once he has those contact details and, as long as he abides by data protection and email processing rules, our seller can contact list members at regular intervals to promote new designs or preferential customer sales, to market lingerie by post or to encourage visits to his eBay Shop selling items at a discount on high street prices.  Our imaginary seller is now working his list to very profitable effect.

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