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Article Creation
Techniques
Articles can
generate thousands of hits monthly to a web site as well as prompt
orders for your own products or others you are selling as an
affiliate. These few ideas show how to all but guarantee your
articles make big profits for you.
*
Instead of writing articles you think might attract
thousands of readers, look for articles that already attract
thousands of readers and create another article on the same theme.
At article directories like www.ezinearticles.com and
www.articlebeach.com you can click on links to view most frequently
read articles, some of which have been read thousands of times in
just a few months. Compare this to other articles in the same
directories and you will find many written long before these most
popular articles which have attracted few or no visits and
consequently no chances to make any money at all from those
articles.
* At www.ezinearticles.com currently the most
frequently read articles are about AdSense and investment
opportunities, at www.articlebeach.com the top articles also feature
AdSense and several about hair styles. The trick now is to
create an article on a similar theme, but make your article much
better than those already at the top. Give yours a better
title, pack it with keywords and phrases people might use to find
the kind of information contained in those high ranking articles.
Next look for a product to promote in the resource
box of your articles and expect lots of visits and potentially a
great many sales.
Find products at ClickBank.com and Paydotcom.com and
you might also add Google AdSense to your site.
Let your resource box take readers to your blog, or
web site, or via a forwarding link to whatever affiliate products
you are promoting.
*
As an example you could write an article about a high
interest and top Google AdWord topic such as mesothelioma – it’s a
type of cancer caused by close proximity to asbestos and it is one
of the top paying AdSense promotions. Upload the article to
major directories such as www.ezinearticles.com and
www.goarticles.com. In your resource box mention there is more
information about mesothelioma at your blog where Google serves
AdSense promotions. But be aware that Google does not favour
sites created purely to earn money from AdSense, there must be some
other reason for your site’s existence, such as to gather names or
market another product. Overcome this obstacle by including
some other product to interest people seeking information about
mesothelioma, such as a range of health reports or specialist
treatments. Find these items by keying in ‘affiliate + cancer
+ treatments’ at www.google.com and include at least one affiliate
link at the site to which you direct people reading your article
about mesothelioma.
* Combine two or
three topics from most frequently viewed articles and create an
article that appeals to a wider audience than your original
information sources. So for example, if an article about hair
styles has been viewed 10,000 times, and another about wedding
dresses has been viewed 20,000 times, and another about getting
married in Hawaii has 23,000 views, it follows that your article
‘Hair Styles and Dresses for Hawaiian Weddings’ will attract many
more thousands of visitors from across a broad range of topics.
*
Write one long report, about 10,000 words, and divide
it into two equal parts. Add the second part to your blog or
web site. The first part which introduces the subject and
leads to the second part at your site should now be cropped into
short self-contained articles, no less than 350 words each.
Those fifteen or so articles should be uploaded to top article
directories like www.ezinearticles.com and www.goarticles.com each
with a resource box directing visitors to the site featuring part
two of the report where you are also promoting books and other
products, either your own products or affiliate company promotions,
and other chosen monetising elements, such as AdSense.
* Write articles
about any and every topic you fancy, thousands of them if you like,
add them to major directories, and link each resource back to a site
featuring thousands of products earning a commission for you on
every sale. Some great affiliate sites can be used here,
including DAVE’S COOL LITTLE WEB SITE (awful title, great product)
which earn you money from eBay, ClickBank and Adsense, and CB MALL
which includes a neat search box linking direct to thousands of
ClickBank affiliate products on hundreds of different topics.
Here you don’t have to work hard to find article topics or products
to sell, you can just throw everything into the equation, literally
writing about anything for which a product might exist on ClickBank
and leaving those inbound links to get your destination site linked
high in search engines and attract lots of visitors through articles
at major article directories.
*
Write your articles in two parts, each self-contained
so no one reading part one feels cheated if they lack time or don’t
make it through to part two of the article on your own web site or
blog where it sits side-by-side with monetising features such as
your own products or AdSense or other affiliate promotions.
The resource box of the first part of the article must give a very
good reason for the readers to click through for the rest of your
article. This is usually accomplished by making your articles
very informative, enjoyable to read, packed with information and
proving to the reader your articles are worth reading. You can
also use specific time sensitive and bonus offer devices to people
to read part two of the article.
*
Leave an important question unanswered in your
article or introduce another important question in the resource box.
This incites curiosity and will generate more clicks than a bland
resource box saying ‘Part two of this article can be read at
www.mysite.com’.
Instead say:
‘If you enjoyed this article about making money from
ClickBank products but you still don’t believe it’s possible to make
thousands of dollars a month from ClickBank working just a few hours
a week, go read part two of this article where you’ll even see my
own facsimile ClickBank checks proving I really do teach what I
practice.’
* Offer a free gift
at part two of the article. So your resource box might say
‘Part two of this article shows how to implement these AdSense ideas
on your site and you can also download a special video production I
created to show you how I create simple web sites than make me £££s
a month from AdSense even working part time on a limited budget’.
* Make your first
article a specific number of pointers about your subject, such as
‘Ten Things You Did Not Know About Boxer Dogs’ and in the resource
box say another ten things readers didn’t know can be found at your
web site. Give a few cryptic clues about these other facts
such as ‘In part two of this article you’ll find another ten things
most people don’t know about Boxer dogs, such as why a specific
colour of Boxer dog was removed from duty on the battlefields during
the Second World War, how …..’
*
Make money right away from your articles by selling
them to people who can’t write, won’t write, or need more articles
than they could ever realistically create themselves. Some
Internet marketers upload thousands of articles each week to the
Internet, on all manner of subject, usually to attract search engine
traffic to a site selling items related to whatever the topics of
those articles. Some just want articles to upload to create
links to other web sites selling products and services totally
unrelated to most of their article subjects. Sell your
articles on eBay or via Google Adwords. I recommend eBay over
any other methods because it works so well and you’ll be using
market forces to determine the real value of your work as opposed to
guessing and potentially under-guessing how much your articles are
worth.
*
Take a book from the public domain and convert the
chapters into articles. Choose carefully and you will probably
be able to use them more or less untouched. Upload articles as
separate posts to a blog focussing on the topic of the book.
Include keywords to attract search engine visits and to generate
AdSense commissions.
*
Write and upload part articles to your site or blog
and charge a fee to access the remainder of the article.
Information is valuable and people should and will pay for valuable
information you provide which saves them time otherwise researching
it themselves. The best way to do this is upload part of the
article to the Internet, then add the entire article (with that
sample part article still in place) to another part of the Internet
preferably requiring user name and passwords to enter the site.
PayPal is a great money taking service to process this type of
thing. You can easily add the PayPal payment button to your
web site using a small html code fragment – don’t worry, all blogs
show how to do this – and after payment PayPal can even take the
buyer directly to the other site to read their article. If
user name and password are required you can use an autoresponder to
link direct to your customer once payment appears in the email box
used for this PayPal payment.
*
Write and upload useful articles and
invite readers to leave a donation to compensate for your time and
effort in creating the information and to help offset expenses.
Again, PayPal has a useful device for adding Donation buttons,
accepting payment and thanking donors. Many people will offer
payment for useful information and this is not akin to begging; you
are rightfully suggesting payment for a job well done.
*
Have sites monetised with AdSense and one more
essential product offer. Use long books as separate chapter
articles and upload five or six hundred words per page running
consecutively through the main book via pages 1, 2, 3, 4, etc., on
your web site. Have each page linked to the next page in the
sequence. Try to end one page at a crucial part of the
article, this forces readers to move between the pages. You
could also end pages with just part sentences that the reader must
click through to another page to read the remainder. This
constant clicking through is perceived by search engines as a site
providing such vital information that visitors are so very keen to
access and will lift your site high in search engine listings when
anyone searches for information such as that you are providing.
Add as many pages as possible and keyword optimise each page to make
your site even more attractive to search engines. This way you can
enjoy highly targeted traffic at little or no cost to yourself.
The more visitors you get, the greater the number of people who will
click on your AdSense and other promotions, and the more money you
will eventually make.
*
When you create a link from one page to the next
rather than just hyperlink wording like ‘click here’ use some of the
keywords people might actually key in to find information such as
you offer. So, for example, a site dedicated to soap making
for which your chosen keywords are ‘soap making recipes’ make the
link read something like ‘click here for more soap making recipes’.
It all helps to get your site rank high in search engine
listings.
*
Write an article that leads to a free report which is
really only a longer version of the article but which includes links
to affiliate products your readers might wish to purchase. The
fact you offer a free report before asking visitors to your site to
click on affiliate links to buy right now is highly beneficial to
your chances of actually making a sale. For one thing, getting
people to download a free report for which they provide their name
and email address lets you grow a mailing list of people to contact
later about a particular product or related products. Another
major benefit has to do with the ‘Rule of Seven’, so called because
most people need to study a site several times, typically seven,
before deciding to buy. It’s all to do with trusting the
person at the other end of the site. So anyone clicking just
once on your site might easily move away and be lost forever. Having
them download a free report gives them chance to remember you later
or for you to contact them again. Make sure your free report
has lots of mentions of your business and your web site and email
address, and use active links which readers can click to access your
information directly from the pdf to the Internet. Make a
point of telling readers they must first of all be connected to the
Internet to link directly from your pdf file.
* Write an article that gets people to email
for more information which not only collects their email addresses
but also sends an autoresponder message immediately afterwards.
‘Strike while the iron is hot’ is a maxim that applies very well to
online selling because if your product details aren’t immediately
accessible most people will move on and shop elsewhere. Quality
email collection and email delivery programs like Constant Contact
and aWeber include all these facilities and more to grow your
business.
*
As for the last idea, write an article that gets
people to email for more information and to leave their contact
details but this time set up the autoresponder to deliver an email
that looks more like a quality web site, with product details and
pictures and of course a button to buy the product now. Again,
firms like Constant Contact and aWeber provide these facilities as
standard.
*
Write articles about your products and send to actual
or potential Joint Venture partners. Tell them to rewrite the
articles slightly as search engines tend to blot out duplicate
content and remind your partners to add their own affiliate details
at the end of the article. I have seen this done many times
but today I saw the technique perfected by a real marketing expert,
William Charlwood, author of $7 Selling. I am an
affiliate for that eBook, it’s absolutely wonderful, packed with
ideas for marketing online most of the time without having a web
site of your own. Once I had sold a few copies, William
emailed me with a great article with attractive graphics, all
designed to help me sell more of his books. If this idea takes
your fancy, by all means click on my link a few lines back for
William’s book and you’ll receive the very same help I get from the
author.
For more information about turning your articles
into high money making profit centres see
No Website Needed:
How to Make Money Online Without Your Own Website by Avril
Harper.
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