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Advertise Your ClickBank Products In Internet and Offline Publications

‘Advertising’ is a misnomer of sorts, and many people confuse the term with ‘marketing’ and ‘promoting’. ‘Advertising’ in its purest term, describes promotional pieces such as those placed in newspapers and magazines and latterly in online publications.

The term ‘Advertising’ is most commonly used to describe two popular types of advertising, namely classified advertising and display advertising. Classified and display are sometimes confused so a few definitions will benefit new and inexperienced affiliate marketers.

The following main points will help you decide between classified and display advertising in your chosen publications on and off the Internet:

* Classified ads. are usually cheaper and smaller than display advertisements and are excellent for generating enquiries. They normally comprises text only, without embellishments, and they rarely extend beyond twenty or thirty words. They are sometimes used to sell products ‘off the page’, namely by getting readers to order right away, but usually only for low price items. However, most successful classified advertisers use the two-stage enquiry method, which allows the potential customer to obtain further information before placing an order. The reason why most successful affiliates use two-stage advertising over ‘off the page’ advertising is to grow a closely targeted mailing list for future promotions.

* Display advertising is best for selling higher priced products, say $47 and over, straight from the page. Readers are more likely to trust their money to someone who has paid for a larger advertisement with full product details than someone whose advertisement occupies a tiny space among so many competing entries and provides basic details only.

* Classified advertising can be used to test interest in your product before venturing into more costly display advertising.

* Classifieds can be used to test and compare advertising media.

* Classified advertisements, being short, are generally unsuitable for anything that requires a lot of ‘telling’ to accomplish the task of selling.

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Recommended Reading.  Avril Harper's

A Complete Newbies' Guide to Making Money With ClickBank

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